Betano extends UEFA partnership as official sponsor of Euro 2028
By The Weekly Edge desk ·
Summary
Kaizen Gaming and UEFA have announced a new sponsorship agreement making Betano an official sponsor of Euro 2028, hosted by England, Scotland, Wales and Ireland. Betano also sponsored Euro 2024; the deal’s financial terms and duration beyond the 2028 tournament were not disclosed.
Why it matters
Betano’s sponsorship places the brand at Euro 2028, extending its UEFA partnership through the tournament.