Former EGBA exec appointed director general of World Gaming and Betting Alliance
By The Weekly Edge desk ·
Summary
Maarten Haijer has been named director general of the World Gaming and Betting Alliance, a Geneva-based non-profit due to formally launch later this year alongside its first flagship report. He was previously secretary general of EGBA for 13.5 years until September and most recently worked at Algonquin Consulting. Founding members reportedly include EGBA, Flutter Entertainment, FDJ United, Bet365 and Entain, and the group plans a global push to engage policymakers and strengthen the evidence behind gambling regulation.
Why it matters
A Geneva-based body backed by Flutter, Entain, Bet365 and others, led by a veteran of EGBA, signals coordinated global lobbying that regulators must engage.