By The Weekly Edge desk ·
Paf has agreed a pilot with Facebook to help identify unlicensed operators and affiliates targeting Swiss players. Paf will share licence documents and URLs, and plans to involve the Swiss regulator; work is due to start next week.
The pilot gives Paf and Facebook a process to identify unlicensed operators and affiliates targeting Swiss players.
Same companies, regulators or market.
VNLOK’s allegations raise questions about Meta’s systems for handling illegal gambling across Europe.
Licensed operators may gain advertising visibility from a planned EU-wide whitelist as the KSA targets unlicensed operators and platforms.
Google may block casinos absent from the planned whitelist, while regulators may pursue enforcement if cooperation fails.
The lawsuit may test whether the regulator and Meta can be pressed to address illegal gambling advertisements.
The revenue gap is driving debate over how estimates are measured, enforcement is resourced and licensed gambling is taxed.