ADM sends concessionaires 2026 responsible gambling campaign guidance in Italy
By The Weekly Edge desk ·
Summary
ADM sent online gambling concessionaires a 2026 programme document for responsible communication campaigns, reported by Jamma. The government commission’s guidance sets four campaign topics and says paid social and digital distribution may not exceed 35% of each campaign budget. Concessionaires must report activities, costs and reach annually to the Department for Information and Publishing and ADM.
Why it matters
The guidance sets campaign content, paid digital spending limits and reporting duties for online gambling concessionaires.