By The Weekly Edge desk ·
BetMGM has extended its partnership with NHL player Connor McDavid for multiple years, iGaming Future reported. The renewed agreement focuses on responsible gambling content and tools, with reach into new US markets.
The extension keeps McDavid involved in BetMGM’s responsible gambling activity as its campaigns reach new US markets.
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The renewed agreement keeps McDavid involved in BetMGM’s responsible gambling messaging.
The renewal retains McDavid as a public face of BetMGM’s responsible gambling campaigns.
BetMGM’s revenue and adjusted EBITDA increased as the operator maintained expectations for the lower end of annual guidance.
BetMGM’s retreat signals reduced focus on states without iGaming as prediction markets affect its business.
Greenblatt expects prediction markets’ addressable market to contract before the Supreme Court hearing, while reporting BetMGM handle growth.
The inquiry could inform MGC policy on safeguards for AI use in sportsbook marketing and responsible gaming.