By The Weekly Edge desk ·
BGC chief executive Grainne Hurst has invited Meta and Google to work with the trade body against illegal gambling, SBC News reported. The BGC and its members made the approach through an open letter.
The invitation seeks technology companies’ participation in the BGC’s response to illegal gambling.
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The planned pilot aims to help Meta identify unauthorised gambling advertisers through licensing documents and website addresses supplied by Paf.
Paf’s pilot with Meta targets unlicensed gambling operators in Switzerland.
Unlicensed operators face an initiative targeting their advertising in Switzerland, with expansion to additional markets envisaged.
The pilot could help Paf and the Swiss regulator identify unlicensed gambling operators and affiliates reaching players through Facebook.
Any change to machine gaming duty could affect Category B machine operators and the high streets where their venues operate.
The request concerns tax rates affecting betting shops and other businesses with category B machines.