By The Weekly Edge desk ·
SBC Noticias reported that around 25% of NBB basketball teams have gambling sponsors. It highlighted 1PRA1’s Cruzeiro basketball partnership as operators extend marketing into other sports.
The partnerships extend betting-company marketing into basketball and volleyball audiences.
Request a correction / right of reply
Same companies, regulators or market.
Brazil’s revenue decline affected Entain’s reported growth, while the measure’s market restrictions add to uncertainty for operators there.
The suspension removes one betting-sponsored football broadcast and shifts free-to-air coverage to X Sports.
Betting companies’ departure reduces funding for the 2027 Campeonato Gaúcho, although staging does not depend on their return.
Novibet’s planned products would expand its offering amid increased sports betting competition and regulatory uncertainty.
KTO’s continued operations remain uncertain following Brazil’s betting ban, with closure unconfirmed by the company.