By The Weekly Edge desk ·
FIRST.bet is taking its sportsbook engine to Sweden, NEXT.io reported. Operators can retain their own branding and frontend code while the supplier handles pricing, trading, risk and bet acceptance.
Swedish operators can retain control of their frontend while using FIRST.bet’s sportsbook functions.
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The switch restores FIRST.bet as Bet da Sorte’s operating platform.
The agreement restores FIRST.bet’s managed sportsbook services for the Brazilian brand.
The renewed agreement restores FIRST.bet as Bet da Sorte’s sportsbook technology provider.
The renewal maintains FIRST.bet’s supplier relationship with Bet da Sorte.
The renewed agreement changes Bet da Sorte’s sportsbook service provider.
The renewed agreement provides GANHEI with managed sportsbook technology for Brazil.