By The Weekly Edge desk · · Updated
GiG completed a €16.4m transaction through GiG Software Plc on 1 October 2026, taking 80% ownership of African betting and gaming operator 888AFRICA, reported by iGaming Afrika. GiG paid €6.1m on completion and will pay €10.3m in instalments over the following 10 months.
The acquisition brings 888AFRICA into GiG and commits the buyer to €10.3m in further payments over 10 months.
Request a correction / right of reply
Linked through shared companies, regulators and people, or one step further through the graph.
GiG’s proposed majority acquisition of 888Africa still requires final approvals and a signed share purchase agreement.
GiG’s CFO expects the 888Africa acquisition to support its B2B pipeline, while analysts flag potential B2B headwinds.
PowerPlay’s approved launch makes it GiG’s fourth active Alberta brand, using GiG’s account management, sportsbook, rules and data systems.
GiG’s proposed €8.5m fundraising would finance an acquisition returning it to B2C gambling after its 2023 B2B shift.
Axom’s technology expands 888AFRICA’s marketing capabilities through customer relationship management decision-making integrated into its systems.