By The Weekly Edge desk ·
Jamma reported that Google will change gambling advertising certification procedures from 26 August 2026. The update applies to operators, affiliates and app developers in jurisdictions permitting online gambling promotion.
Affected advertisers will face revised certification procedures for gambling promotion.
Request a correction / right of reply
Linked through shared companies, regulators and people, or one step further through the graph.
The unsuccessful challenge leaves Google facing the advertising penalty.
The reported licence expansion could add sports betting to Hard Rock Casino’s Dutch offering once launch preparations are complete.
The guidance sets compliance and certification conditions for prediction market operators seeking to advertise through Google.
Certified online gambling operators gain access to YouTube homepage advertising through its Masthead format from 21 October 2026.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.
Certified gambling operators gain access to advertising at the top of YouTube’s homepage from 21 October 2026.