Google Updates Advertising Policies With Prediction Market Guidance
By The Weekly Edge desk ·
Summary
Google has added a standalone prediction market section to its advertising policies, the first time such platforms are specifically covered. Advertisers must follow local laws and financial rules, and they have to hold every relevant financial, commodity or gaming licence. They also need Google's own certification and approval before running ads for these products.
Why it matters
Google's new prediction market advertising section requires relevant licences and Google certification, which could restrict customer acquisition for platforms that lack either.