Massachusetts Regulators Ask Operators If AI Targets Losing Bettors
By The Weekly Edge desk ·
Summary
The Massachusetts Gaming Commission has sent every licensed sports betting operator a questionnaire of more than 70 items on their use of AI in marketing, with answers due Nov. 3. Taking part is voluntary and replies stay confidential, feeding into future AI policy. The probe follows a New York Times report alleging DraftKings used AI to aim promotions at losing customers, which DraftKings denied, and it asks whether losses or risky betting behaviour influence who gets offers and how much human oversight exists.
Why it matters
Massachusetts is probing whether AI marketing targets losing bettors, so operators must prepare confidential answers by Nov. 3 that may inform future AI policy.