By The Weekly Edge desk ·
Major São Paulo football clubs held an emergency meeting over a possible sports betting advertising ban, iGaming Brazil reported on 14 September. Representatives included Corinthians, Palmeiras, Santos and São Paulo.
A possible sports betting advertising ban puts promotional opportunities involving São Paulo football clubs at risk.
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Betting advertisers could lose promotion at São Paulo city events and face fines under the proposed municipal restrictions.
Betting operators face proposed advertising restrictions at São Paulo city events and BRL50,000 fines, pending council votes and mayoral consideration.
Proposed betting advertising restrictions could affect R$350m in annual revenue across Corinthians, Palmeiras and São Paulo.
Betting advertisers face a proposed city-event ban, while event organisers risk fines and suspension of organising rights.
Brazilian clubs warn the prohibition would eliminate betting revenues, citing approximately €200m paid to prominent clubs in 2025.
Virtual overlays let Conmebol replace betting brands with institutional messages or other sponsors for Brazilian viewers.