S&P Global: Sports Still King on Prediction Markets
By The Weekly Edge desk ·
Summary
An S&P Global Market Intelligence Kagan Q3 2026 consumer survey found that 10% of respondents traded on prediction markets in the past year, and 70% of those active users traded sports contracts. Economic or financial contracts drew 36% and political ones 33%, while only 2% of respondents traded exclusively outside sports. Traders skew young and male, with 61% under 35 and 66% men, and 55% also dealt in crypto.
Why it matters
Sports contracts drawing 70% of active prediction market traders, mostly young men, signals direct competition for sportsbook customers and regulatory scrutiny.