The Gambling Wire: FTC Eyes Sportsbooks as Kalshi Tribal Deal Faces Dispute
By The Weekly Edge desk ·
Summary
The FTC is reportedly conducting an early-stage review of online sportsbook advertising over alleged deceptive or misleading marketing, according to a Washington Sun report citing three unnamed sources. DraftKings says it has received no civil investigative demand, while FanDuel and the agency declined to comment, and prediction markets are reportedly not part of the review. The report follows scrutiny of DraftKings' use of AI in promotions, which triggered probes in Massachusetts, Michigan and Maine plus a class action, and of FanDuel's personalized VIP messaging.
Why it matters
An early FTC review of sportsbook advertising, alongside state probes into AI promotions, could bring tighter marketing and personalization rules for DraftKings, FanDuel and peers.