By The Weekly Edge desk ·
ADM has warned Italian online gambling operators about compliance with content and bonus communication rules, reported by SBC News. The rules concern bonuses, rewards and prizes and fall under communications regulator AGCOM’s oversight.
Operators must comply with the stated restrictions on bonus and reward communications.
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Italian operators must account for the new restrictions when designing safer gambling campaigns.
Concessionaires gain more time to implement technical rules and adapt technology for conformity verification.
The revised production date gives concessionaires and suppliers a later deadline amid technology adaptation and certification challenges.
Sogei’s work supports ADM systems used to administer and monitor gambling activity.
Operators can provide feedback as AGCOM prepares stricter rules amid concerns about promotional activity on operator-linked information sites.
The proposed guidance and consultation could affect how operators communicate about gambling and how platforms identify illegal promotion.