By The Weekly Edge desk ·
SBC News reported that AGCOM issued new responsible gambling campaign guidelines to Italy’s 46 licensed online operators. The authority warned against using tipsters and celebrity endorsements to promote gambling brands and betting markets.
Italian operators must account for the new restrictions when designing safer gambling campaigns.
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Operators must comply with the stated restrictions on bonus and reward communications.
Concessionaires gain more time to implement technical rules and adapt technology for conformity verification.
The revised production date gives concessionaires and suppliers a later deadline amid technology adaptation and certification challenges.
Sogei’s work supports ADM systems used to administer and monitor gambling activity.
Operators can provide feedback as AGCOM prepares stricter rules amid concerns about promotional activity on operator-linked information sites.
The proposed guidance and consultation could affect how operators communicate about gambling and how platforms identify illegal promotion.