By The Weekly Edge desk ·
iGaming Today reported that Kalshi said the World Cup brought three million new users to its platform. The company also reported tournament-related trading at levels it had not previously recorded.
The company attributes a substantial increase in users and trading to World Cup activity.
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The partnerships give the tribes customer-facing apps while Kalshi operates the underlying exchange and settles transactions.
Four additional tribal agreements give tribes app ownership and customer management while Kalshi supplies exchange services.
Kalshi’s sponsorships expand MLB prediction market partnerships, with four new partners playing in states that prohibit sports betting.
The agreements give Kalshi advertising exposure and fan engagement opportunities across five MLB teams.
JPMorgan’s estimate gives investors potential additional EBITDA from Genius Sports’ agreements with Kalshi and Polymarket.
The agreements connect Genius Sports with two prediction market platforms.