Polymarket links LeBron James to US$15m annual football promotion deal
By The Weekly Edge desk ·
Summary
Polymarket will feature LeBron James in advertising campaigns and social media posts promoting football, BNLData reported, citing Estadão for the deal terms. James is due to receive US$15 million a year; BNLData reported his Philadelphia 76ers salary as US$4 million annually, also citing Estadão. The deal’s duration has not been disclosed, and James will not be an investor in Polymarket.
Why it matters
The deal links a high-profile athlete to Polymarket’s football advertising, giving operators and suppliers a reported benchmark for sports promotion.