By The Weekly Edge desk ·
Sports prediction market operator Novig named actor Sydney Sweeney an equity partner and the face of an advertising campaign, Casino.org News reported. Sweeney appears in a commercial for the operator.
Novig’s campaign combines Sydney Sweeney’s role as an equity partner with her appearance in a commercial promoting the operator.
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Kalshi’s sponsorships expand MLB prediction market partnerships, with four new partners playing in states that prohibit sports betting.
Prediction market operators have secured celebrity endorsements as the NFL season starts.
Sports trading helped prediction market operators exceed their previous monthly volume record.
Recipients face possible administrative, civil or criminal proceedings if they disregard the commission’s demands, PlayUSA reported.
Operators face unresolved gaming definitions as the CFTC deliberates and Nevada and New Jersey assert authority over sports-outcome contracts.
The orders require nine prediction market companies to stop offering sports event contracts to Connecticut residents.