By The Weekly Edge desk ·
LeBron James, Sydney Sweeney and Marshawn Lynch have begun endorsing prediction markets as the NFL season starts, iGaming Business reported. The report describes endorsement deals involving prediction market operators.
Prediction market operators have secured celebrity endorsements as the NFL season starts.
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The deal links a high-profile athlete to Polymarket’s football advertising, giving operators and suppliers a reported benchmark for sports promotion.
Novig’s campaign combines Sydney Sweeney’s role as an equity partner with her appearance in a commercial promoting the operator.
Polymarket’s campaign preview with LeBron James leaves the partnership’s terms and promoted product unspecified.
Polymarket is using LeBron James and Derek Jeter to promote Squads as it seeks greater US market share.